Challenge

Newton is a consulting firm that felt unnoticed and unknown in the graduate recruitment market. They weren’t standing out from their many rivals, and they weren’t attracting diverse candidates either. This prevented the growth they wanted and held them back in the search for new talent.

Solution
Right away we knew we needed a bold campaign. One that was full of personality, and distinct from their many competitors. Enter ‘Never Not Newton’, the catchy strapline at the heart of a campaign that celebrated Newton’s unique culture, debunked myths about consulting and revealed the impact that graduates at Newton can have. Featuring vibrant, eye-catching visuals, it’s a million miles away from the more traditional brand campaigns of other consultancies. And it helped them stand out from the moment it was launched.

From brochures and Facebook ads to coffee carts and podcasts, the Never Not Newton campaign reached graduates in a variety of provocative, yet carefully-considered ways both online and on campus. Thus ensuring their target audience not only knew who they were, but what the experience of being a graduate at Newton is all about.