Challenge

There’s no better way to watch the British Grand Prix than from a Silverstone enclosure. Not only do they offer the best seats in the house, but fabulous food, entertainment and more. Trouble is, the web copy didn’t reflect that. It was flat, lacking in personality and completely generic.

Solution

Simple. Give the copy personality and make it fun to read. And be as descriptive as possible so that customers would have a real sense of which enclosure was best for them. Ultimately, each enclosure offers a premium experience that’s about so much more than just a race. And the copy now brings that to life.

Below I’ve shared the intros to several enclosure pages, plus some copy elsewhere on the site promoting these pages.