Challenge

In August 2024, City University and St George’s University merged to become City St George’s, one of the largest higher education destinations in London. And one of the capital’s largest suppliers of the health workforce. They needed to raise awareness of the merger while at the same time reassure prospective students and their parents that City St George’s would continue to deliver the same level of world-class education.

Solution

Both City and St George’s were world-class universities in their own right. So what happens when you combine them? You get more.

More ideas. More perspectives. More possibilities.

That was the idea behind our pitch-winning campaign ‘Together we’re more’. Using a key graphic device from the brand (‘+’), each asset combines a bachelor of arts course from City Uni with a health-based course from St George’s. And shows how when different things come together, we all win.

After winning the pitch, we rolled the campaign out, splashing it all over London and beyond.