Challenge

Rapid growth and a highly competitive market made cutting through the noise and attracting top talent a real challenge for Amazon Ads. Especially as few people had heard of them.

Solution

We wanted to get across that Amazon Ads has the potential to improve advertising for everyone, both brands and customers alike. And because of the resources they have, not to mention their ability to adopt data, creativity and tech in everything they do, the possibilities are endless.

So we came up with the idea of ‘Re-imagine Advertising’, which dramatises how Amazon Ads has the imagination to see the extraordinary in the ordinary. And change everything we know about advertising for the better.

Below are sample pages from the Employer Brand Style Guide, including some of the ads we produced.